Please don’t buy into failure-ism. Train for strikes not gutter balls. — If you’ve read anything on business in the last two decades, there’s a good chance you’ve heard that failure is significant, something to be proud of, a badge of entrepreneurial prowess. Ostensibly, the more you fail, you are somehow more successful. This approach is undoubtedly accurate to a point. I agree that failure is a needed part of the process of success, only that we may have emphasized the wrong thing.